WorldStrides
Educational Travel
Large Corp
B2B
B2C
WorldStrides
Website rebrand
Type
Brand & Website
Design System
Information Architecture
Superlative
Most Opinionated
This was the third rebrand that I had experienced and worked on at WorldStrides. But the first time I took lead on the website.
The agency was handling the rebrand and was supposed to build the new site too, but that was going to take about a year. And the CEO didn't want to wait, so you know what happened next.
The catch was the brand wasn't finished yet. So I designed a bridge version to move the site forward by incorporating some of the new branding with what we currently had. It was approved but then a few weeks later that got tossed since the new brand was taking shape and the CEO wanted to move forward with that.
Two designs. A lot of opinions.
The biggest source of tension was the navigation. The VP of Sales was advocating for sales associates, not teachers or parents. A teacher looking for a school trip thinks about the site completely differently than a sales associate selling it.
We ran tree tests and there wasn't a clear cut winner in the end. We landed on the navigation giving you a taste of what WorldStrides offers and guides you to search and filter to your destination or interest.
The results
Components built
Color tokens
Page templates
Honestly, I was really happy with where it landed. I can't believe I got to see a brand evolve three times and let alone have helped shaped the design in all of them.
Zenia is one of the most skilled designers I have had the pleasure to work together with. Not only does she have an immense number of skills and areas of expertise, she also is fantastic in identifying solutions to problems and guiding the application either on her own or through creative direction to teammates.
Evan C.
Associate Creative Director
Worldstrides
Zenia combines the rare talent for both strong aesthetic design and technical know how to deliver creative that produces results.
Kevin C.
Frm. manager & Creative Director
Worldstrides
Zenia is an excellent collaborator. She is very good at facilitating workshops and collaborating 1-on-1 on designs. I specifically appreciate that she does not get (visibly) frustrated with me when I have concerns that a certain design/flow may be hard to implement.
Dave G.
Frm. CTO
Boldin